We are not an agency.
Let’s repeat: we are not an agency.
We are a Co-Lab Creative Consultancy, curating roundtables of incredible talent toward a shared creative challenge.
We co-lab, co-conspire, co-exist, co-pilot and co-create in a radically human new way of working.
It comes from years of experience across agency and client-side creative teams, living through all the ways it could go wrong and forging through all the ways it worked out.
We roadmap and prototype concurrently, regardless of the creative project we’re working on.
We know that waterfalls of strategy, decks, words-on-a-page and long workshops filled with thousands of post-it notes can feel really busy, but they lack the reality check: what are the consequences and implications of our decisions?
But we can only do that when the roundtable can speak freely, fearlessly and openly.
It’s a virtuous circle: Expanded Empathy feeds from Radically Shared Responsibility, that then routes us to Creative Clarity.
Courage: that’s what you need to Experimenta.
The Experimenta method comes from our experience across agency and client-side creative teams, witnessing timelines and budgets meltdown, years of work evaporate at the one meeting, spirals open up when the founder couldn’t articulate their vision.
Sounds familiar?
We were exhausted, Plans B, C and D didn’t fix it. Agile, intensive, “a different approach” processes didn’t fix it.
“If you are not in the arena getting your ass kicked on occasion, I am not interested in or open to your feedback.”
We do it…
We do it by acting on our Principles-in-Action: Expanded Empathy, Radically Shared Responsibility and Creative Clarity.
We do it by holding ourselves in Roundtables with clear and declared roles.
We do it by committing to co-create the Key Ingredients to Creativity.
We do it by creating a thriving and Sustainable Creative ecosystem, with results that speak for themselves.
We do it by leaving each other better than we found ourselves.
By doing it, we unveil the secret to the real win/win/win: win for clients, win for creatives, and a huge win for the world.
By doing it, we co-create Sustainable Creativity.
Thank you, Design Thinking, but we’ll take it from here.
We’re expanding traditional Human-Centered Design practices with Expanded Empathy. Through Radically Shared Responsibility, both creatives and clients hold hands from the beginning until the very end, so that WHAT we create emerges through a different HOW.
We co-create Creative Clarity, with results that speak for themselves.
Belmiro Amarante, Fe’s paternal grandfather and O.G. emotionally present dad (in Brasil, at a time it wasn’t hip & cool to do so), who was a self-taught poliglot, and an engineer and psychologist.
Elena Flecha, Fe’s maternal grandmother and O.G. glass ceiling breaker who flew her own plane in 1940s, in Brasil. Oh yeah.